HOT WHEELS

Lincoln Design has been rolling with Hot Wheels for years — just like those legendary cars. We've become an integral part of their artwork, injecting that cool factor into their visual identity. Our work ensures every Hot Wheels product is a nod to style, speed, and the passion for innovation.

Services Rendered

- Art Direction

- Illustration

- Graphic Design

- Style Guides

- Animation

Lincoln Design's long history in the skate market, paired with our prior collaborations with legend Tony Hawk, put us in the right position to bring Hot Wheels Skate, the fingerboarding section of the brand, to the world. Hot Wheels was including Tony to help promote the first line and we were honored to be a part of it. With a deep understanding of skate culture and Hot Wheels innovation, we've infused this sub-brand with authenticity and creativity, creating products that resonate with skaters and fingerboard enthusiasts alike.

Lincoln Design infused the Hot Wheels Live event with energy through social media motion graphics and captivating entrance animations for the action-packed Hot Wheels Monster Trucks, engaging and exciting fans.

Through a vibrant fusion of colors, carefully selected typefaces, layout designs, and simple yet captivating illustrations, we captured the essence of the 1970s, infusing it into Hot Wheels' visual identity for a timeless and nostalgic feel.

We were also tasked with creating the branding for Hot Wheels Ultimate Garage playset. This set specifically included a dragon influenced element to the set so we were asked to include a few concepts that explored that aspect. We eventually landed on one that looked like it had been burnt by some dragon flames!

Lincoln was asked to create branding for a similar playset called Hot Wheels Ultimate Car Wash. Taking inspiration from vintage neon road signs, our designs capture the essence of speed and precision, with a splash of water and color!

We were tasked with creating the branding for Hot Wheels Monster Trucks Arena Smashers. Creating concepts that embraced elements of arena life as well as what it could look like to get smashed. Hot Wheels ended up selecting a clean approach that conveyed a fun motion.

We supplied the elbow grease to capture the excitement of the Hot Wheels Mystery Workshop, making sure the branding had the kind of thrill and color you'd expect from the legendary brand. From concept to reality, we hammered out a logo that's as tough as the workers in a garage, pulling gearheads into the world of Hot Wheels mysteries.