DEW TOUR

The Dew Tour has a history of working with a specific artist to bring their vision and style to the whole event. Lincoln Design had the privilege of being asked to imagine the Dew Tour's visual identity, starting with the winter event at Copper Mountain in Colorado.

Services Rendered

- Art Direction

- Branding

- Graphic Design

- Illustration

- Animation

Our work involved character design, logos, color schemes, patterns, icons, posters, and animations that encapsulated the dynamic spirit of these competitions.

We were stoked when we were asked to do a second run of the branding the following year at Copper Mountain. Having the experience from the year prior, we knew all the touch points we needed to create and this gave us a great jump on creating exciting work.

Additionally, we created branding for the summer editions of the event. The first located in Des Moines, Iowa, we harnessed imagery from local landmarks and icons to help tell the story. New wordmarks, characters, and graphic prints led the way as we created yet a new visual language for Dew Tour to lean into

Lastly we were asked to develop the look for Dew Tour Long Beach. Our favorite projects at Lincoln are often when we can include the whole team and collaborate on something exciting and meaningful. Through the development of all these events, we ensured that the Dew Tour's brand remained consistently vibrant and engaging across all seasons and locations.