ABOUT: XYZ was founded by Danny Way and Tommy Caudill in the early 1990's as a skate shop and mailorder based out of Carlsbad, CA. Then in the later 1990's, introduced XYZ Clothing as a full apparel and accessory brand.

We had the pleasure of working one on one with Danny Way and Tommy Caudill to relaunch XYZ. We redesigned the corporate logo and built a brand book filled with new apparel, patterns, and products.    

SERVICES RENDERED: Branding / Apparel / Patterns / Illustration / Brand Book