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HOT WHEELS

ABOUT: Mattel the world’s largest toy company, launched Hot Wheels in 1968 and continues to push the brand with new cars, toys, and apparel.

We have had the pleasure of working with the global design team for the last 4 years on various Style Guides,  Look Books, and Branding. Establishing a look and direction, we work together to deliver that message across all mediums.

SERVICES RENDERED: Brand Identity / Apparel Design / Illustrations / Icons / Layout / Art Direction / Production

LEDGENDARY GARAGE CAMPAIGN

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50 YEAR ANNIVERSARY STYLE GUIDE & BRANDING

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TARGET 50 ANNIVERSARY CAMPAIGN

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ACTION ICONS

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IN STORE HEADER ILLUSTRATION

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VINTAGE AMERICAN MUSCLE BRANDING

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HOT WHEELS PATTERNS

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RACING CIRCUIT CAMPAIGN

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STAR WARS x HOT WHEELS PACKAGING

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EPIC PLAY 3-D STYLE GUIDE

SUPER CHARGED COMIC STYLE GUIDE

PACKAGING

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2016 STYLE GUIDE

LOGO AS ART STYLE GUIDE

VEHICLE ILLUSTRATION

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BADGES