THE ONE MOTORCYCLE SHOW

At Lincoln, we were fans of The One Motorcycle Show long before we ever got the call to be part of its design story. After a few years of attending, Thor and See See Coffee brought us on to lead the show’s evolving identity—creating fresh branding, signage, apparel, video content, and environmental design each year that taps into the gritty spirit and creativity of the moto community. What started as admiration turned into a full-fledged collaboration, helping one of Portland’s most iconic events grow while keeping its soul intact.

Services Rendered

- Art Direction

- Branding

- Graphic Design

- Animation

- 3D Design

- Video Editing

Lincoln was asked to develop the branding and campaign for the 2024 One Moto Show, pulling inspiration from retro toy packaging, 1980s design, and bold flat-color aesthetics. The final visuals brought high-octane energy and playful nostalgia to the event and its graphics, blending childhood wonder with gritty moto culture for one of the show’s most unique looks yet.

For the 2023 One Moto Show, we pulled from the sleek chrome aesthetics and attitude synonymous with motorcycle culture to lead the branding language. The visuals leaned into sharp typography, metallic textures, and bold layouts. Lincoln’s production team also helped shoot and edit a series of video ads to promote the show, capturing the fun and spirit of the event in motion.

The 2022 One Moto Show was our first year designing the branding and marketing. We were asked to develop a campaign that honored the legacy design language built over the event’s previous years. The look stayed true to the show’s roots while introducing new elements that gave it a fresh yet familiar edge. The result was a cohesive visual system that celebrated the show’s history while continuing to push it forward. The Lincoln Production team was also tapped to shoot and edit a teaser video to help promote the event.